Meggan Scavio, President of the AIAS, said in a statement: Phil Spencer’s career at Microsoft began back in 1988 as an intern. Since that time, he experienced a continuous rise to more prominent positions, such as Executive Vice President, Gaming; Head of Xbox; Corporate Vice President, Microsoft Studios; and General Manager, Microsoft Game Studios EMEA. Most recently, earlier this month he was formally named CEO of Microsoft Gaming. Notoriously, Spencer was able to turn the ship after the disastrous Xbox One launch spearheaded by Don Mattrick, whose vision of an always-connected console didn’t really jive with consumers. Over the years, Phil Spencer managed to vastly improve Microsoft’s reputation with PC gamers, admitting past shortcomings and committing to day-one releases of all Xbox exclusives on the platform; once he got promoted to Microsoft’s Senior Leadership Team in 2017, he also led the organization to an unprecedented studio acquisition spree that would deliver all the original content necessary for Satya Nadella’s dreams of Game Pass as Netflix for games. Starting in 2018, the Microsoft executive announced the acquisitions of Undead Labs, Ninja Theory, Playground Games, Compulsion Games, Obsidian Entertainment, inXile Entertainment, Double Fine, and, as mentioned above, ZeniMax Media. Phil Spencer also recently unveiled the shocking news of Microsoft’s intention to acquire the largest Western publisher, Activision Blizzard, the biggest deal ever made in the industry (nearly $70 billion). Previous Lifetime Achievement Award winners include Sony’s Ken Kutaragi (2008), Nintendo’s Satoru Iwata (2016), and Genyo Takeda (2018). This year’s ceremony will take place at the Mandalay Bay Resort in Las Vegas, on Thursday, Feb. 24 at 8 PM Pacific Time. It will be live-streamed by IGN.
